Cupcakes – Small Cakes, Big Trend
In the USA they’ve been common knowledge for a long time. Cupcakes gained particular popularity through the TV series “Sex and the City”, however. That’s where they debuted in the third season in July 2000, when Carrie and Miranda ate them in front of Magnolia Bakery in New York. Meanwhile, this trend has conquered other parts of the world. They are colourful, rich and lovingly decorated, and there are divine recipes for both sweet and savoury variations. There is no limit to one’s own creativity and now at Christmas time they are a nice alternative to other specialities.
They were first mentioned as early as 1796. Back then, there was talk of a “cake that is baked in a small cup” in an American recipe. And that’s exactly what’s responsible for the name of the mini cake: cupcake. A London sociologist believes there is more behind the trend than just the cakes‘ good taste. He assumes that the longing for nostalgia, tradition and safety are a decisive factor for cupcakes being so popular. But perhaps it’s also the endless creations and variations in taste that make them so popular.
The muffin days seem to be counted. Today, it’s the small “works of art” which have become part and parcel of each party, wedding or children’s birthday party. However, not just indulging in them but also creating them has developed into a real hype. “The cupcake baking courses in Vienna, for example, are fully booked half a year in advance,” said Renate Gruber, owner of two shops in Vienna. “Sometimes whole groups of women or companies make a booking who combine the whole thing with a trip to Vienna so it takes no time for a whole course to be fully booked pretty fast.” A cupcake baking course costs €75 per participant and takes place in the bakery in Albertstrasse in Vienna. All own creations, if they’re not consumed there and then, can be taken home together with the recipes. The kids‘ courses also enjoy great popularity.
In Munich a cupcake bakery also opened its doors: “WirmachenCupcakes” (We make Cupcakes). And in Utzschneiderstrasse near Viktualienmarkt, Munich’s first cupcake café complete with bakery opened its doors to the public. The owners of the company discovered their love for cupcakes in Sydney. That’s where they have already made a lot of people happy with their delicious creations. The “Cupcake Café” in the heart of Munich is open Tuesday to Sunday from 11am to 6pm.
In Hamburg, right in the middle of St. Pauli, the showroom “Zuckermonarchie” (Sugar Monarchy) – originally a candy buffet for weddings and birthdays – was transformed into a café in June. From Thursday to Sunday from 11am to 7pm, delicacies such as macaroons, mini sandwiches, cake pops and of course cup cakes can be indulged in.
But also in Frankfurt people don’t have to do without the little delicacies. Here, Jenny’s Cupcakes can be found in Berger Strasse. And in Berlin we stumbled upon “Tigertörtchen” (Tiger Cupcakes). Around a year ago, Stefan Kels, architect and owner of the café “Tigertörtchen”, turned his hobby into his profession and opened the café in the Nikolaiviertel (Nicholas‘ Quarter) in Spandauer Strasse 25 – pretty much the historic heart of Berlin overlooking the Nikolaikirche (Saint Nicholas Church). Beside the usual baking courses, “private functions” such as hen dos, baking with colleagues and baking for little ones (from seven to eleven years) are on offer.